Employer Brand: What Is It? How Do You Share It?
Your employer brand is your reputation as an employer. It’s how you share your company’s mission, values, and personality with your current, future, and potential workers. It’s like your company’s brand, but instead of attracting new customers, you’re trying to attract new team members. Keep reading to learn eight tips for sharing your employer brand and standing out as a great place to work.
1. Create a strong company culture
It’s hard to market your company as having a great company culture if you don’t know what it is. So, create a strong culture by writing a compelling mission statement and determine your core values. Then, share these with your staff to ensure everyone is actively living your culture.
Read also: 8 Common Types of Company Culture
2. Set goals
By setting company-wide objectives, you’ll have a better idea of what positions you need to hire for. When you don’t have clear goals, you might hire someone because you think you need them. If, a couple of months later, it turns out they’re not adding value to your company, you might lay them off. If you do this too often, you’ll gain a bad reputation as an employer.
3. Talk to your employees
Your employer brand isn’t just important for attracting potential workers – it’s also essential for retaining your existing staff. If your team enjoys working for you and agrees that you’re a great employer, they’ll be more engaged and productive. If they don’t like working for you, however, they might start looking for a new job. To find out what your workers think, consider holding stay interviews or sending out employee satisfaction surveys.
Read also: 12 Questions to Ask During a Stay Interview
4. Understand what makes you special
Every company has something that makes them a great place to work. For large companies, that might be big salaries and comprehensive health insurance. As a small business, you probably don’t have the budget to compete with larger companies’ benefits packages. But that’s not what will make you stand out. You might be a great company to work for because you
- have a unique culture
- volunteer in your community regularly
- offer personalized perks to your team
Once you know what makes you stand out, add that information to your job ads or the career page on your website to share it with potential applicants.
Read also: 10 Affordable Perks Your Employees Want
5. Build a great onboarding experience
Your onboarding experience is your first chance to impress new hires, so they want to continue working for you. Create a stellar onboarding experience, so new workers are excited and happy to be with your company from day one.
6. Offer career development opportunities
Invest in your team by offering opportunities for your staff members to learn new skills and take on more challenging tasks. This will show that you care about your workers’ futures and want to help them advance in their careers.
7. Share your culture online
Share pictures of your company doing fun things and ask your team to submit testimonials about what it’s like to work for you. You can post their experiences to your social media profiles or ask your staff to rate you on sites like Glassdoor.
8. Reward your employees’ hard work
Regularly and genuinely thank your team for their hard work. You can do this by recognizing an “Employee of the Month,” writing handwritten thank-you notes, or occasionally giving your workers the afternoon off.