Your Small Business Resource
In this post, you’ll find: What is SEO? The 3 Pillars of Gaining Google’s Trust On-Page vs. Off-Page SEO Link Building Keywords Title Tags Meta Descriptions 10 Tips for Improving Your SEO Search engines...
Large businesses have been advertising through Waze (a Google-owned navigation app) for years, but now small businesses can join in, by using Waze Local. Waze Local has been in beta testing for a long...
You’ve spent the past few weeks analyzing every aspect of your business, your competitors, and your industry and now have a thorough SWOT (strengths, weaknesses, opportunities, and threats) analysis. Now what? You don’t want...
You have to spend money to make money, right? But, you don’t have to spend more than you can afford on your marketing tactics. There are some effective ways to promote your business for...
When you’re building your website and social media pages, you need content – which is where content marketing comes into play. Content marketing has been a staple of companies’ marketing strategies for years, and...
A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a key tool to help you develop your marketing strategy. As part of your SWOT analysis, you will have to identify your company’s strengths and...
When you’re building your social media marketing strategy, make sure to include Twitter. Because Twitter has a character limit (280 characters), it’s a quick and easy way to get your message out there, without...
As a small business owner, you likely handle your company’s marketing by yourself. It’s a lot to keep up with, especially when technology is constantly changing, and new trends seem to pop up out...
Your potential customers are on Facebook, so you should be, too. A great way to quickly get your brand in front of consumers is through Facebook Ads. Facebook Ads includes everything from promoting your...
Your business has been steadily growing. But, now you’re ready to start growing it more by advertising to more consumers. There are many ways to advertise – including in print and online. If you...