When your customers visit your Facebook page, they want to see unique content. Live videos are a great way to provide that. Facebook currently gives priority to live videos in newsfeeds, so your customers are more likely to see a live video than a static post. How can you use Facebook Live to your advantage?
Give a Behind-the-Scenes Look
Your customers want to feel like they’re getting an “exclusive” look at your business, so show them around and give them a behind-the-scenes look. Share information about your manufacturing process or introduce them to employees they wouldn’t normally meet. By introducing your customers to aspects of your business that aren’t normally visible, your customers will trust your company more and feel like they’re part of it.
Promote an Upcoming Event
If you’re hosting an event soon, talk about it on Facebook Live so your customers get hyped.
Take a walk around the store and share the transformation, if you’re transforming your store for your semi-annual sale. If you’re running a contest, show off the prizes. By seeing the prizes in use during a live video, people will be more excited to enter the contest.
If your contest or event has a webpage, provide an easy-to-remember link during your video.
Introduce a New Product
Before you launch a new product, give your customers a sneak peek. If you can, provide a link to take preorders. If you just got in a new shipment and haven’t had time to post the product to your online store or haven’t put it on shelves yet, share a video unwrapping the product so your customers think they’re seeing something before anyone else. Your customers will be excited before the product ever hits your shelves.
You and your staff probably answer the same questions over and over. Make a list of your most frequently asked questions and answer them on Facebook Live. It’s quicker and more engaging to answer questions on a video than through email or over the phone. After the livestream, make sure your staff has access to the video so that everyone on your team answers the questions the same way.