How to Maximize Online Reviews

How to Maximize Online Reviews

Online reviews are great for your business! Buyers trust online reviews as much as they trust recommendations from their friends and family, so they’re a highly effective word-of-mouth marketing tool. Buyers don’t look at reviews to see if any celebrities use your product or service; they look at reviews to get proof that regular, everyday people use it.

Because online reviews have such a huge influence on your potential customer’s buying decisions, it’s important to make the most of them.

How can you maximize your online reviews to bring in new customers?

Start with the Big Names First

There are a lot of places (and ways) your customers can review you, but focus on the big names first – Google, Yelp, and Facebook. Buyers are more likely to check these places first, so make sure you have some reviews there.

If a customer gives you positive feedback over the phone, in person, or in an email, ask them if they’d be willing to share their thoughts by reviewing you online. Feedback is always great, but if it’s not shared publicly, it won’t help buyers decide if they want to buy from you.

Don’t Panic if You Get a Negative Review

No matter how great your product is or how wonderful your customer service team is, not everyone will like your company. When that happens and someone gives you a negative review, don’t panic!

A negative review doesn’t necessarily mean that potential customers are going to decide not to buy from you. It’s all about how you respond to the negative review. Make sure that you respond to the review quickly and in a constructive, helpful way. It can help improve your customer loyalty and convince potential users that they want to work with you.

It can be tempting to just delete negative reviews, but that’s dishonest and bad for business. If buyers only see 5 star reviews, they might think something’s a little fishy. Keeping negative reviews up will show potential customers that your reviews are authentic.

Go Past Star Ratings

Star ratings are great because buyers can quickly see if your company is worth looking into, but they want to see more than just 4.5 stars. Buyers want to read reviews that describe the product, how it’s used, and its pros and cons.

When you’re asking your customers to review your company, give them space to write their own thoughts. Consider allowing them to upload a picture – especially if you sell entirely online – so people can see what your products look like in real life.

Share Your Top Reviews

When customers give you a glowing review, don’t just keep it to yourself – spread the love around! Share the review on your website, in your marketing kit, and on your social media accounts.

Choose Quantity Over Quality

Usually you want quality over quantity, but when it comes to reviews, it’s the other way around. The more reviews your company has, the more proof buyers have that they can trust you. If you don’t have any reviews right now, just getting 5 or 10 can help you see a huge boost in conversions.

How do you get more reviews? ASK, ASK, ASK! Ask every customer if they’d review you online. You can consider giving incentives to everyone who leaves a review – a discount on a future purchase, a sneak peek at your new product line, or free samples.

Show Gratitude

Whether a customer gives you a good review or a bad review, thank them for taking the time to leave you a review.