Review your marketing material, messaging, and marketing plan. If your marketing material and messaging aren’t doing a great job selling your company, start rewriting them, so you have a fresh start in the new year.
Review your financial reports to see where your company stands. Determine if you have enough funds to cover your current and anticipated expenses.
What am I really proud of?
When you’re reviewing your company, it can be easy to focus on the negatives, so don’t forget about the things your company is doing right. Look at what your company has achieved during the past year, and be proud of those accomplishments. You and your team have worked hard to get to where you are now!
How will outside factors affect my business next year?
There are some things you can’t control. But, you can evaluate them to try to determine how they could affect your business next year.
Read up on social and economic trends and predictions to start to get a sense of what next year will look like. You’ll be able to start gauging how in demand your product or service will be in the new year and start making plans to adjust for any changes.
If you’ve done research on your competitors before, now is the perfect time to update it. Look at how well your competitors are performing and how they’re marketing themselves. You can start deciding how you’re going to compete with them over the next year.
5 Tips for Starting the New Year on the Right Foot
Set Goals for the New Year
Set goals for next year now so you can start working on them right away.
Besides setting year-long goals, consider setting goals for the first 100 days of the new year. These goals are short-term, achievable goals that will make you feel more accomplished right from the beginning of the year. You can build on that momentum and sense of accomplishment to achieve your longer-term goals.
Create a Roadmap to Success
Setting goals is the easy part; achieving those goals is a little bit harder. Creating a realistic map for how you plan to achieve those goals, however, will increase your chances of success. As part of your roadmap, break down each goal into smaller, more manageable goals.
Create a Backup Plan
Planning is an important part of success. Have backup plans in case something goes wrong or something unexpected comes up.
When you’re budgeting for the new year, try to have a little wiggle room to get you through any bumps in the road.
You don’t have to wait for spring to do some spring cleaning. Take this time to clean up your workspace or office, including your email inbox. You can start packing up this year’s files to make room for next year’s.
Once your office is cleaned up, you’ll know whether you need any new office furniture or equipment.
Review Your Prices
Review your prices, especially if you haven’t changed them in a while. Do you have the margins you want? Can you achieve your goals with these prices? Now might be the perfect time to think about raising your prices to have better margins and achieve your goals.