When you’re trying to hire the right person for your company, you have a lot of choices of where to post a job ad.
You can try to find the right person for the job through referrals, colleges, job fairs, or online.
When you first start looking to hire, ask friends, family, business connections, and other employees if they know anyone.
When you hire based on a referral, you’re hiring someone who has been verified by someone you trust. You’ll save time and money because you won’t have to hire a recruiter or post to a job site.
You run the risk, however, of hiring an unqualified candidate. If the employee doesn’t meet your standards, it could turn your friendships or professional relationships sour.
Colleges & Job Fairs
You can post your job ad on your local college’s job boards. Colleges have access to a large pool of candidates because they serve current students and large networks of alumni.
Before you post a job ad, get to the know the college to ensure they’re going to send qualified candidates.
You can also attend local job fairs to attract new employees. Job fairs allow you to meet potential candidates face-to-face, instead of just through their resume. They often target a specific industry, so you can choose job fairs that fit the demographic you’re looking for.
Job fairs can be very time consuming, and you’re limited by the quality and quantity of fairs in your area.
If you would like your job ad to reach a larger audience, you have many options for posting the job online, including social media and job sites.
LinkedIn is a professional social networking site and has become the go-to place for everything job-related for many people.
It makes it easy for companies to post job openings, and easy for potential candidates to apply. When a candidate applies for a job through LinkedIn, you’ll be able to see if you and the candidate share any business connections.
Most LinkedIn job hunters are looking for full-time, salaried positions, so if you’re looking for hourly or part-time employees, LinkedIn may not be your best option.
Earlier this year, Facebook introduced the ability for companies to post job ads to their Facebook pages. Through your business page, you’re able to post job openings, track applications, and contact candidates. Facebook created this tool specifically to help small business owners find employees.
If a Facebook user is believed to be a good fit for a job opening, they’ll see the opening on their newsfeed. Unlike LinkedIn, Facebook users are often looking for hourly or part-time jobs.
Although you can post your job ads to your business page at no cost, you have the option to “boost” the job opening so that it will be seen by a larger audience.
Monster, Indeed, Glassdoor, Etc.
If you don’t want to use social media sites to fill a job opening, you can post the opening to a large job site, like Monster, Indeed, or Glassdoor.
Job sites have large audiences, so your job ad will be seen by more people than it would if you use a college, attend a job fair, or post it on LinkedIn or Facebook.
Job sites also allow job hunters to receive alerts when new openings fitting their criteria are posted, so your job ad may land directly in a potential candidate’s email inbox.
If you would like to post to several job sites at once, you can save time, energy, and money by using Workable.
With Workable, you can post your job ad to over 15 free and 50 paid job sites with just one-click. This allows you to reach the major job sites’ extensive audiences easily, without having to post 65 individual job listings for one job opening.
Workable helps you track candidates and schedule interviews to make the hiring process easier for you.