Promoting your business is essential for attracting new customers, building sales, and enhancing your company’s reputation.
Before you start promoting your business, do your research. Market research will help you focus your efforts and hone your message to better attract customers. There are many ways to promote your business, but by doing your research, you’ll find which ways work best for your company.
1. Social Media
Social media provides a way for you to better engage your customers and potential customers and to cultivate personalized relationships.
When you’re advertising through social media, the goal is to connect with your audience to get them to your website or store to make a purchase. You can do this by listening to what your potential customers want and creating content that delivers what they want.
Much of social media for businesses has become “pay-to-play”, but don’t boost all your content – only boost your best content.
Using influencers in your market is a cheap and easy way to advertise your business. Influencers have large, engaged audiences on their social media channels and can leverage their influence to promote your products or services.
Email marketing is one of the most effective ways to advertise your business – it has the best return-on-investment (ROI) and is very easy to implement. Consumers also prefer to be contacted by business’s through email.
Like social media, emails cultivate relationships with your customers, and they keep your business on your customers’ minds. You can include industry information, information about your business, and special promotions.
Although customers must opt-in to start receiving emails from you, you can make it easy for them to forward your emails to their friends and family to further your company’s reach.
The internet is becoming more and more popular for advertising your business and has several advertising methods you can use, depending on your budget.
You can use pay-per-click ads through search engines. You pay every time a potential customer searches for certain phrases, then finds and clicks on your website. This can become very costly if you’re too broad with your search phrases, so pick them wisely.
You can also use search engine optimization (SEO) to gain traction through organic searches.
You can use native ads, which match the overall design and layout of the website they’re on. Native ads can be articles or videos produced with the intent to advertise your products or services. Native ads have better engagement than banner or popup ads.
Print advertising is a more traditional form of advertising, and includes advertising through newspapers or magazines.
Because print advertising is more expensive than social media advertising, it’s important to determine where you target market is located and what publications they read.
Local newspapers are always looking for new and interesting stories, so contact your local paper and share your company’s story. If the paper chooses to run your story, it’s a great way to get some free publicity.
Like print advertisements, broadcast advertisements (on your local radio or television stations) can be expensive, and the rise of the internet has made them less appealing.
It’s possible, however, to get cheaper advertising time from radio or television stations. Like newspapers, radio shows and news programs are always looking for new stories, so share your company’s story with them.
You can also consider offering free products to your local radio station as a listener giveaway in exchange for free or reduced-rate ad space.