7 Ways to Show Your Customers You're Thankful for Them

7 Ways to Show Your Customers You’re Thankful for Them

Thanksgiving is just over a week away, so what better time to show your customers you’re thankful for them than now? (Of course, showing your customers how much they mean to you year-round is always a good thing!)

If you want to keep your customers happy and build long-term relationships with them, then customer appreciation is crucial. If a customer knows that you care about them and appreciate their business, they’re much more likely to do business with you for a long time.

Genuinely telling your customers “Thank You” is also crucial for standing out from your competitors. If you genuinely thank your customers, they’ll want to tell their friends and family to shop with you because they feel special.

Thanking your customers doesn’t have to be time consuming or expensive. Don’t believe me? Check out these 7 ways to say, “Thank You.”

1.     Send a Thank You Note

A handwritten thank you note goes a long way and makes a great impression. The note doesn’t have to be long – just tell your customers how much you appreciate working with them and maybe include a coupon or exclusive discount code.

Don’t feel like you have to sit down and write all the thank you notes in one day – sit down for 30 minutes a day and write just a few.

2.     Host a VIP Event

You can host an event exclusively for your best customers. You have lots of options here, depending on what your customers would like most:

  • keep the store open late so your best customers can shop without the crowds;
  • host a holiday party for your most loyal customers; or
  • host a free lunch and learn to teach your best customers a new way to use your products.

3.     Showcase Your Customers Online

Showcase your best customers on your small business’s blog or social media accounts. You can do this by

  • posting your customers’ pictures (of them shopping in your store or using your products);
  • asking a customer to take over your social media account for the day; or
  • including an interview with your customer on your blog.

4.     Start a Loyalty Program

If you don’t already have a customer loyalty program, start one. Then, invite your best customers to join it so they can get exclusive discounts and sneak peaks at future products.

5.     Treat Your Customers to Coffee

Go and buy a gift card to Starbucks or your local coffee shop. Then, share the code to the gift card on your Instagram account. Let your followers buy coffee on you until the card is empty.

There’s a good chance that your most loyal customers will be the first to see the code, so they’ll be able to go grab their morning coffee for free.

6.     Offer a Free Upgrade

Surprise your loyal customers by upgrading their next service for free or throwing in a small gift with their next purchase. (Did they buy a dress for a holiday party? Throw in a lip color that would look great with it!)

7.     Implement Their Suggestions

If a customer suggests for you to change something or add something to your business and you make the change, let them know. By telling them, “I implemented your suggestion”, you’re letting your customers know that you listen to them and that their feedback matters.


How do you show your customers you’re thankful for them? Tell us in the comments below!