Your Small Business Resource
Before you start writing your business plan, take some time to conduct market research. Market research provides relevant data to solve any marketing problems and determine your business idea’s potential. There are some marketing...
When you own a small business, it’s important to understand some bookkeeping basics to help you keep up-to-date and organized records. Your records can help you make well-informed decisions and develop strategies to grow...
As an employer, you’re required to provide certain benefits to your team. There are also many optional benefits and perks you can give your staff to encourage productivity and attract top talent. Keep reading...
Your cost of goods sold (COGS) is the costs directly related to purchasing products for resale, manufacturing products to sell, or providing services. Your COGS is documented on your income statement and used to...
Your business name should reflect the business you’re in. Sometimes, you want to operate under a different name than your legal name. That’s where a trade name, also known as a “doing business as”...
Your small business needs a budget to help you plan ahead and decide how you’ll spend your money. Without a budget, you run the risk of either spending more than you make or not...
Influencer marketing involves using people with large and organic audiences to share your products. An influencer is someone who affects the actions and behaviors of their audiences through blog posts and social media content....
Your company’s culture will influence every aspect of your employees’ workday – from how they spend their time to how they make decisions. An overly competitive culture may put unnecessary strain on your workers,...
It can be expensive to start a business, so it’s important to know your funding options before starting. When considering what type of funding is right for your business, consider a few questions: How...
Human resources (HR) is one of the most complicated aspects of running a business. It’s also one of the most important because salaries and benefits make up a large portion of your operating expenses....