Category: Marketing

Person typing on laptop with the words digital marketing

The Guide to Digital Marketing for Small Business

The ultimate challenge that small businesses face is staying competitive with limited resources. Pushing products and increasing brand awareness can be difficult when working on a tight budget. With marketing now almost exclusively digital,...

employees creating a PR plan

Develop a PR Plan in 7 Steps

Public relations (PR) activities are designed to increase visibility and help create a positive public image for your small business. With a PR campaign, you’re trying to convince various media outlets that you have...

business owner giving presentation to customers

Should I Diversify My Customer Base?

Deciding whether to diversify your customer base is a difficult decision. If you don’t diversify, you run the risk of losing money if your target market loses interest in what you have to offer....

small business team analyzing their competition

How to Do a SWOT Analysis of Your Competition

If you’ve ever conducted a SWOT (strengths, weaknesses, opportunities, and threats) analysis, then you know that it can help with your strategic planning. The analysis gives you a clearer picture of where your business...

7 Reasons Your Small Business Needs a Blog

7 Reasons Your Small Business Needs a Blog

You’ve spent a lot of time building your small business, but now you need to get some new customers. One way to attract new clients is to start a blog. If you don’t think a blog will...

black friday tips for small business graphic

5 Black Friday Tips for Small Businesses

Black Friday is the unofficial start of the holiday shopping season – although many people are now shopping earlier than ever. It’s always the day after Thanksgiving. Big businesses tend to dominate Black Friday,...