Marketing

The ultimate challenge that small businesses face is staying competitive with limited resources. Pushing products and increasing brand awareness can be difficult when working on a tight budget. With marketing…

80% of your small business’s revenue likely comes from the top 20% of your customers. If you’re looking for ways to increase your revenue, a great place to start is…

If you truly know your customers, you’ll be able to provide them with better service because you understand what they need and want from you. You can also make informed…

Public relations (PR) activities are designed to increase visibility and help create a positive public image for your small business. With a PR campaign, you’re trying to convince various media…

Deciding whether to diversify your customer base is a difficult decision. If you don’t diversify, you run the risk of losing money if your target market loses interest in what…

If you’ve ever conducted a SWOT (strengths, weaknesses, opportunities, and threats) analysis, then you know that it can help with your strategic planning. The analysis gives you a clearer picture…

When you’re looking for national holidays to include on your marketing calendar, you’ve likely already thought about the big ones, like Valentine’s Day and Christmas. But don’t forget about the small ones because they…

You’ve spent a lot of time building your small business, but now you need to get some new customers. One way to attract new clients is to start a blog. If you don’t…

Black Friday is the unofficial start of the holiday shopping season – although many people are now shopping earlier than ever. It’s always the day after Thanksgiving. Big businesses tend…

The internet is great. It helps you promote your business and reach people in your community and around the globe. It lets your customers share your business with their friends…