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Marketing

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Marketing

The Guide to Digital Marketing for Small Business

The ultimate challenge that small businesses face is staying competitive with limited resources. Pushing products and increasing brand awareness can be difficult when working on a tight budget. With marketing…

  • August 19, 2019
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Marketing

Building Customer Loyalty Programs for Small Business: 3 Tips for Success

80% of your small business’s revenue likely comes from the top 20% of your customers. If you’re looking for ways to increase your revenue, a great place to start is…

  • May 9, 2019
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Marketing

4 Tips for Getting to Know Your Customers Better

If you truly know your customers, you’ll be able to provide them with better service because you understand what they need and want from you. You can also make informed…

  • April 9, 2019
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Marketing

Develop a PR Plan in 7 Steps

Public relations (PR) activities are designed to increase visibility and help create a positive public image for your small business. With a PR campaign, you’re trying to convince various media…

  • March 11, 2019
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Marketing

Should I Diversify My Customer Base?

Deciding whether to diversify your customer base is a difficult decision. If you don’t diversify, you run the risk of losing money if your target market loses interest in what…

  • January 25, 2019
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Marketing

How to Do a SWOT Analysis of Your Competition

If you’ve ever conducted a SWOT (strengths, weaknesses, opportunities, and threats) analysis, then you know that it can help with your strategic planning. The analysis gives you a clearer picture…

  • January 11, 2019
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Marketing

4 Ways to Include National Holidays in Your Marketing Strategy

When you’re looking for national holidays to include on your marketing calendar, you’ve likely already thought about the big ones, like Valentine’s Day and Christmas. But don’t forget about the small ones because they…

  • December 26, 2018
7 Reasons Your Small Business Needs a Blog Read more
Marketing

7 Reasons Your Small Business Needs a Blog

You’ve spent a lot of time building your small business, but now you need to get some new customers. One way to attract new clients is to start a blog. If you don’t…

  • November 5, 2018
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Marketing

5 Black Friday Tips for Small Businesses

Black Friday is the unofficial start of the holiday shopping season – although many people are now shopping earlier than ever. It’s always the day after Thanksgiving. Big businesses tend…

  • October 3, 2018
Tips for Dealing with Negative Reviews Read more
Marketing

6 Tips for Dealing with Negative Reviews

The internet is great. It helps you promote your business and reach people in your community and around the globe. It lets your customers share your business with their friends…

  • September 19, 2018
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  • Recent Posts

    • An Employer’s Guide to Form 1099-NECOctober 9, 2020
    • How to Switch Payroll Providers in 7 StepsSeptember 23, 2020
    • 5 Reasons to Use Time Tracking Software in Your Small BusinessSeptember 8, 2020
    • Form I-9 & Employment Eligibility FAQs for Small Business OwnersAugust 24, 2020
    • What Employers Need to Know About a Payroll Tax DeferralAugust 12, 2020
  • About Workful

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