Category: Marketing

Tips for Dealing with Negative Reviews

6 Tips for Dealing with Negative Reviews

The internet is great. It helps you promote your business and reach people in your community and around the globe. It lets your customers share your business with their friends and family. Your clients...

what is micro moment graphic

What is a Micro-Moment?

How many times have you pulled out your phone to decide where to eat or to make a quick purchase? If you’re doing it, you can bet your customers are doing it, too. Google...

graphic of what is a buyer persona

What’s a Buyer Persona?

A buyer persona is a fictional and generalized representation of your ideal customer. You’ll use market research and information about your existing customers to build a persona. Why do you need a buyer persona?...

graphic of what are my threats and opportunitiaes, swot analysis

SWOT Analysis: What are My Opportunities & Threats?

A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a valuable tool when developing your marketing strategy. As part of your SWOT analysis, identify any opportunities your company can take advantage of and any...

39 Questions to Ask During Your SWOT Analysis

39 Questions to Ask During a SWOT Analysis

Are you trying to do a SWOT (strengths, weaknesses, opportunities, and threats) analysis for your company, but have no idea where to start? Ask yourself these 39 questions, and your SWOT will be done...

why do i need a swot analysis

Why Do I Need a SWOT Analysis?

We’ve talked a lot about SWOT analyses. A SWOT analysis doesn’t have to cost a lot (or anything at all), but it helps you identify the internal and external factors that can affect your...