7 Reasons Your Small Business Needs a Blog
You’ve spent a lot of time building your small business, but now you need to get some new customers. One way to attract new clients is to start a blog. If you don’t think a blog will benefit your company, consider these seven reasons you should start one.
1. Find new customers
A blog can greatly increase how many potential new customers find you. According to HubSpot, businesses that have a blog generate 67 percent more leads than businesses that don’t have one. You can generate those leads by answering questions that your potential clients are asking. Then, when someone searches for that question on Google, your blog post will show up.
For example, if you own a women’s clothing boutique, you could write a post with your top five Thanksgiving outfit ideas to answer the question, “What should I wear for Thanksgiving dinner?”
2. Learn more about your target audience
You probably have a pretty good idea of what your ideal customer looks like, but your blog can help you learn even more about them and build a more complete buyer persona. With tools like Google Analytics, you’ll be able to see what pages and blog posts are attracting the most visitors to your site, which will give you an idea of what potential shoppers want. You will also be able to see what they’re searching for when they find you, so you can write posts that better address those searches.
Read also: What’s a Buyer Persona?
3. Build your presence on Google
If you’re not regularly updating your website, Google won’t crawl it as often, so you won’t get the boost in rankings you need to attract new customers. A blog will fix that for you because you’ll regularly post with new content, and you’ll have more opportunities to rank for relevant keywords.
4. Share your purpose
Your business has a unique story. Your blog gives you the opportunity to share that story, so you can stand out from your competition. A potential customer might be on the fence about doing business with you, but then they connect with your small business’s story on a personal and emotional level that leads them to become a lifelong customer.
It will also help you attract new employees to your team because they’ll also have a chance to hear your story and connect with your mission before they ever set foot in your office or talk to you on the phone.
5. Earn trust
People go online because they’re looking for information and want answers to their questions. You can help them find what they’re looking for through your blog posts. As you continue to answer consumers’ questions, they’ll trust you more and more. And, people prefer to do business with people and companies they trust.
Read also: Truth in Advertising
6. Communicate with your customers
It’s cheaper and easier to keep existing customers than to find new ones. You can retain your current customers by building long-term relationships with them. Your blog can help you build those relationships because it offers a two-way street for communication. After you publish a blog post, your readers and customers can comment on it to tell you their thoughts and share their insights.
7. Grow your email list
You might already have a small email list, but you need to give your clients and potential customers a reason to sign up. Your blog can do that! Learn more about email marketing.