Workful | Your Small Business Resource Blog

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How Customer Feedback Can Grow Your Business

Having customer feedback and knowing what customers really think about your products or services are vital to improving your business to satisfy and retain customers. You’re too close to your business, so you may...

How to Explain a W-4 to Your Employees

How to Explain a W-4 to Your Employees

When you hire a new employee, they’ll have to fill out a W-4, Employee’s Withholding Allowance Certificate. It’s important for you to understand a W-4 to answer any questions your employees may have. The...

How to Write a Job Description

How to Write a Job Description

When you’re hiring a new employee, it’s essential to start with a thorough job description, so candidates know what to expect before applying. Once you’ve hired someone for the position, you can use that...

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How to Build Customer Loyalty

Loyal customers are easier to sell to than new customers. The probability of selling to an existing customer is 60-70%, but the probability of selling to a prospective customer is only 5-20%. It also...

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9 Financial Ratios to Know

Before you start analyzing your small business’s financial health, gather your balance sheet, income statement, and cash flow statement. Then, you can start using these common ratios to analyze your company’s profitability, liquidity, and...

Email Marketing

6 Ways to Effectively Use Email Marketing

The typical person checks their email 74 times a day – three times as often as they check their social media accounts or messaging apps. Doesn’t it make sense to use email to reach...

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Tax Basics: Form 940

This article was last edited on 1/9/2020. For updated information on Form 940, visit https://www.irs.gov/forms-pubs/about-form-940. The Federal Unemployment Tax Act (FUTA) tax and state unemployment taxes provide funds for unemployment compensation paid to workers...

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Accounts Payable Turnover Rate

If you’re buying supplies and materials on credit, it’s essential to keep track of your accounts payable turnover rate. Your accounts payable turnover rate tells you how many times per accounting period (such as...