3 Ways Social Media Can Strengthen Your Company Culture

group of young people checking social media on phones, tablets, and laptops

Social media at work is a controversial topic. As an employer, you probably either love it or hate it. Do you see it as a useless distraction and productivity killer? Or do you see it as a collaborative tool for your small business team?

If you don’t like social media, you can create a policy that prohibits your team from using it during the workday. But people will always find a way to sneak in a few minutes of scrolling. And, if a staff member manages your company’s accounts, they’ll have a hard time just ignoring their personal profiles when they log in.

Instead of banning social media, use it to your advantage. Keep reading to learn three ways it can help strengthen your company culture.

1. It encourages your team to build friendships

Social media can encourage employees to connect and bond with coworkers outside their immediate circle. This will help them build strong friendships, which can boost their engagement at work.

You can encourage these connections by creating a company Facebook group for your team. Your staff can chat about after-work plans and share ideas that they might be afraid to voice in person. As your workers connect online, they’ll build friendships that they don’t want to lose, so they’ll be less likely to start looking for a new job.

2. It helps you attract top talent

Your company culture plays a crucial role in attracting quality candidates. Your employees can help you share your culture online by posting pictures of work events and updates about what they like most about working for you. They’ll give their friends a behind-the-scenes look at what it’s like to be an employee of your company. Then, they’ll friends will be interested in applying when you have an open position. Read also: 4 Things to Consider When Implementing an Employee Referral Program

3. It helps your team learn new skills

If you want to retain your staff, build a culture that encourages them to learn new skills and advance in their careers. Through programs like LinkedIn Learning, your workers can develop the skills they need. They’ll also be able to connect with people on a similar career trajectory, who can inspire and mentor them.

Encouraging career development is just one way you can show your workers you support them. Learn more about how to show your employees you have their backs.

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