Workful | Your Small Business Resource Blog

graphic of what is a buyer persona

What’s a Buyer Persona?

A buyer persona is a fictional and generalized representation of your ideal customer. You’ll use market research and information about your existing customers to build a persona. Why do you need a buyer persona?...

man holding boxes next to bookcase full of binders and files

How Long Should I Keep My Employees’ Records?

This article was last edited on 8/26/19. For updated information on storing employment records, visit the Department of Labor, Equal Employment Opportunity Commission, Occupational Safety and Health Administration, or IRS. If you have even...

piggy bank with emergency fund written on it next to a pile of money

Do I Need an Emergency Fund?

Yes. An emergency fund can help protect you if the unexpected happens. With an emergency fund, you won’t have to put money on a credit card, take out a loan, or borrow from your...