Your Small Business Year-End Checklist [Free Download]
The end of the year is the perfect time for your small business to wrap up projects and get everything ready for the new year. Use this year-end checklist to complete necessary tasks and...
Workful | Your Small Business Resource Blog
5 Ways to Maximize Word-of-Mouth Marketing
Word-of-mouth marketing is one of the most cost-effective marketing strategies – it’s practically free! All you need is a happy customer to share their story with other consumers. Potential shoppers will hear about your...
9 Tips for Hiring Students
If your store needs extra help during the summer or holidays, students are a great choice. They’ll have free time when they’re out of classes for a few weeks, and they often won’t expect...
Are You Accepting Credit Cards? Follow These 25 Best Practices (Infographic)
You and your customers enter into an agreement every time you accept a credit card – your customers agree that they won’t file a dispute if they receive the goods or services as expected,...
Shipping Tips & Tricks
Once you’ve decided to start an online business, it’s critical to determine your shipping methods and costs, especially because they might be deciding factors for many shoppers. They want their purchases to be delivered...
How to Take Advantage of Google My Business
Sometimes it can feel like you can’t control how your brand is presented online, especially if you own a brick-and-mortar company. People can and will say whatever they want about your business, and you...
6 Steps for Successful Performance Reviews
Performance reviews aren’t fun for anyone, but they can be useful. You might use them to determine and distribute raises address problem areas celebrate your team member’s strengths set goals for the upcoming year...
How to Set Goals You’ll Actually Achieve
Before your next performance review, sit down and set your own goals, so you’re prepared and have actionable items ready to go. This is always a great way to impress your boss! Your objectives...
Are You Giving Your Employees Bonuses? Check Out the Tax Implications
This article was last edited on 10/15/2019. For updated information on bonuses and other supplemental wages, visit IRS Publication 15. Year-end cash bonuses are a great way to reward your employees’ hard work or...
What is Local Marketing?
Local marketing is a strategy that targets the community surrounding your store or restaurant’s physical location. Since people like to shop and eat near their homes, your marketing efforts should focus on driving people...